14 May, 2018 By Editor
Marketing is the one which always connect to the people .where we can sell the services or products to the audiences. Similarly digital marketing in other words, it is any form of marketing that exists online marketing. That means the people you need to meet them where they are already spending more time i.e., Internet. Due, to updated technology Digital marketing is becoming more complex than the traditional marketing such as Newspaper radio, TV etc., so, the people are busy in the updated technologies like Facebook, Twitter, LinkedIn etc., these are the place where audience can be connected in right time.
Digital marketing is most important in today’s competitive world to grow your business. For the small scale business owner the online world can seems to be an intimidating. But there are few steps where any owner of the business can grow their business effectively and faster.
The steps need to be followed:-
THINK WHAT IS YOUR GOAL: - Is your goal is to achieve a traffic to your website or you might wanted more customer’s recognition and you want to be get ahead of the competition .Whatever may be your goal. Indirectly or unfortunately want to increase your business growth. But going process blindly can leave you to the confusion .so, there is a lot of strategies into the digital marketing and deciding what exactly your goal will helps you to know what to focus on.
UNDERSTAND THE FUNNEL:-Understanding about the Effective marketing funnel is the secret for the successfull businesses. A marketing funnel is when you interact with the customer’s journey. When customer is a completely stranger to when they will become a lead they will include all the strategies in place that will encourages them to move through this marketing funnel. Things like cold-leads, call-to-action, warm leads etc., and all will effective pieces of a funnel. You can think there are three major kind of funnels such as
1. Top of the funnel
2. Middle of the funnel
3. Bottom of the funnel
Brand Awareness: - The customer may be aware or unaware of your product or the services. If they aware about it but they are still a stranger but they have visited to your website for a reason. When they are searching for the something they need. During this stage you need to understand the strategies how you can attract the customer by showing that you have something what they’re looking for. Use a leads, call to actions to give a valuable resources to the customers related to your valid and quality product or services (what they exactly need) in exchange collect the more information about them like their business ,emails, address, phone number, profession and current needs and check with why they have come to your website.
Interest:-when a website visitors are visiting the website day by day then it means that they are actively expressing the interest in your products or the services. They have got some information about your product or services that they’re interested Lead magnet or CTA is used to gather the more information about them. At this time it is your own responsibility to provide a further information about your product and services as specific as needed. And make the customers realize that you’re attentive towards your work and care about the customers.
Desire:-Now they have shown interest to take a product or the services they are required.so, that now it’s your turn to supply them with the information that is specific to what they’re looking for, they may have found that product or service you provide that might be good fit for them. Invite them to schedule a consultation using an email or a call-to-action. At this stage you have to make them realize the benefit of product and services to them.
Action:-The next step is purchasing the product or a service .it is possible when you’re able to turn your potential customers to the lead. You have proven that you pay attention towards customer. And provided the valuable information of the product or the services they needed. And how these are benefits to them. The left out is discussing things like price, payment and other aspects of your product or services that are relevant to buyer.
Having a Knowledge of marketing funnel won’t just get you more leads, it can also help you to convert those leads into repeat buyers. If the customer has good review about your services or product they might return to purchase it from you again and again and even they may also suggest others to know about your business.
CALL-TO-ACTION:-A call-to-action may be a text or image that promotes visitors to take an actions such as subscribers to a newsletter etc., The directing of people to landing pages is done by a CTAs .where you can collect the visitor’s contact information in exchange for a valuable marketing offer. But the effective CTA results in more leads and conversions for your websites.
CREATE AN EFFECTIVE LEAD MAGNET:-A lead magnet can be used alone or along with a CTAs .this is used to drive a potential driver customer into your effective marketing funnel. Then supply the information that should be relevant to your product or services. Use your offers as a way to gather an information about the buyer. While driving them further into your funnel at the same time. The idea behind a lead magnet is to trade an information. Something like you want to free download the papers and in order to complete the download the individual has to fill out a form that will be provide you with more information about them. This information will help you to interact with them more as they progress through your funnel.
DRIVING TRAFFIC:-To increase the traffic to the website the SEO (SEARCH ENGINE OPTIMIZATION) should be a top most priority for your business. Which makes more visible to the customers on search engines .It helps you to generate the more traffic, Increase the brand awareness, ultimately it drives the sales. By using the SEO best practices. Keyword planning is the most important part .and the information can be created to the targeted campaigns and maximizes the online presence by using the SEO pillars such as SEO- Onsite optimization, offsite optimization, and content marketing and link acquisition.
Few strategies required to a website to drive a traffic are as follows:
Quality content:-The quality content of the website is the king for digital marketing because when a user search something which they need. If they won’t get the information not up to the mark and if it is an irrelevant to the product or the services they needed then visitors will decrease.
Keyword planning strategy:-Inserting keywords into content is important it is called as keyword planning. Which will help your content and website to show up in more search engine results, in the rank of the page and leads to high web traffic
Website Optimization:-Ensure that your website is working properly and functioning correctly, because people don’t want to visit the website�which doesn’t work properly. so, here plays SEO is an important role in website optimizing.
Social Media: -Social media are the sites where more peoples are engaging to get more traffic to your website Use the pictures ,videos and other relevant media to make it more attractive which will help your post to be more engaged.If you really want to grow your business then digital marketing is the best platform to start and just try these above simple digital marketing strategies out on your website and see yourself a changes and I am sure that they will be lot of differences.